Impact
Our vision: unlock human growth potential for companies of all sizes, by creating clear strategies, supported by robust structures and processes that enable innovation, brought to life in an entrepreneurial culture that rewards breakthrough.
In an era of rapidly changing consumer trends, CPG companies are facing increasing competition from young challenger brands, and are at the same time running out of traditional options for growth, as channel penetration and geographic whitespace are saddled with more barriers. In this dilemma, many companies need to reinvent their entire approach to innovation by revamping the innovation ecosystem. Starting with a clear strategy is critical, as is building a lean, accountable structure, agile, state-of-the art insight-mining, ideation and design processes that are supported through an enterprise culture that rewards rapid skill-building, learning, experimentation and an entrepreneurial mindset.
“At the heart of a modern innovation ecosystem, we need a reinvention of insights work that combines the best of both worlds: the power of AI and the power of re-discovering the depth of individual human insight at a functional, emotional, and social level.” (Martin Hettich)
“I am still learning.” (Michelangelo at age 87)
“Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young.” (Henry Ford)
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